This year, we’re celebrating 100 years since John Frost opened his first high street pharmacy and started the story of our (now) 3rd generation, family run pharmacy business. As a fitting honour, we’ve designed a brand new look that sets the standard of who we are and what you can expect from us. Welcome to your new-look Oxford Online Pharmacy.
A brand that’s future-forward
We’re a brand that doesn’t sit still. We’ve led the way in first class patient care over the last 100 years. But we also know that what you need from your pharmacy has changed - your health is a top priority and you want to be empowered to make the right treatment choices, but life is busy and time is precious.
Our mission is to help you get back to better care and access the treatments you need with confidence - at a time and place that suits you. We’ve been busy building the supportive, secure and easy-to-use online prescription services that over 305,000 patients are using for their healthcare needs.
Designing a new look: from high street to high-tech
Our rich history and the mission that drives us was the starting point for our new look. But we faced a big challenge in bringing them together. How could we respect our heritage? How could we represent warmth and a personal touch in an online service? How could we make you feel safe and confident with your treatment decisions? All while maintaining the feel of a family-run pharmacy?
Bringing the new brand to life
Our new look combines our heritage values of quality, old-fashioned customer service, expert advice and determination to help as part of our patient-centred and technology-driven digital DNA.
We’ve updated our Signature Oxford blue into a richer navy colour and created a set of complementary colours to be used alongside it - together, creating a feeling of heritage, warmth and approachability. Reinforcing this is our new photography selection, which is optimistic, bright & warm in style, and showcases authenticity and celebrates healthy living.
Oxford Online Pharmacy is a healthcare brand for everyone. We reflect the richness of a modern Britain, whilst looking outward to the best of global influences on technology, quality of care and patient expectations. We’re positive, empathetic, confident - a trusted healthcare partner and a team that sees each patient as a whole person, not just the next online order to be dispatched in the post.
New look, same us
We’ve got a new look, but at the core, we’re not changing anything about the Oxford Online Pharmacy experience you know, trust and love. Our team will still continue to deliver the same exceptional service for your private and NHS prescriptions - day in, day out - all to ensure we prioritise convenient, safe, clinically-led and successful treatments for all patients.
We’re proud of what makes us special:
- Our UK-registered clinical team at every stage
- Confidential & secure processes at all times
- Free UK delivery on orders over £40 (ex. weight loss)
- Fully online consultations for your convenience
- Being a GPhC registered pharmacy you can trust
- Only dispensing regulator approved medications
“When my grandfather started the business as Frosts in 1925, I’m not sure he could imagine how we’d have grown into what we’ve become today. Our new look ties together our 100 year heritage with our future-forward online approach to flexible and convenient prescription treatment access for all.”
Stuart Gale, Founder, CEO & Pharmacist
Oxford Online Pharmacy
Where and when you’ll see our new brand
We’re rolling out the new brand in a phased approach across our website, communications and social media platforms. There might be the odd time when you see a mix of our old and new brands, but don’t worry, it’s still us!
Remember, stay safe online. If you’re not sure something is genuine because it looks different, contact our friendly customer service team who’ll be able to help you. Find out how to speak to them here.
Images for illustration only.