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As part of the Frosts Pharmacy Group, a family run business established in 1925 by John Frost and now run by his grandson Stuart Gale, we are a fully registered UK pharmacy and adhere to the standards set by the General Pharmaceutical Council. We run successful high street pharmacies in Banbury and Oxford, in the UK, as well as our online chemist services.

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Survey reveals which Brits are affected by body confidence

Wednesday, April 30, 2025

Intimacy Insecurity

60% of adults have negative feelings about their bodies, despite notions of self-acceptance and body positivity being more prevalent than ever.

Feeling self-conscious of your body can become a major insecurity during intimacy, where we often feel most vulnerable - which can affect our enjoyment of sex.

So, which Brits have the most body confidence issues in the bedroom?

To find out whose self-esteem is most affected by their body image during intimacy, we surveyed 2,000 members of the general public.

Here’s how often people feel affected by body image:

  1. Sometimes (25.85%)
  2. Never (23.50%)
  3. Rarely (16%)
  4. Frequently (12.25%)
  5. N/A (10.95%)
  6. Always (7.85%)
  7. Prefer not to say (3.60%)

The age people are most and least affected

  • Most – 16-24-year-olds – 59% Always, Frequently and Sometimes
  • Least – 55+ - 46% Never and Rarely

Bedroom Body-Confidence: Men vs Women

The top responses from each gender when asked how often their weight or body image affects their self-confidence during intimacy:

Answer Men Women
Never 32% 16%
Rarely 20% 12%
Sometimes 24% 28%
Frequently 9% 15%
Always 5% 11%
N/A 7% 15%
Prefer not to say 4% 4%

Most Body-Confident UK Cities

These are the top cities with the highest percentage of residents who answered ‘never’ or rarely’ when asked how often their weight or body image affects their self-confidence during intimacy:

  1. Leeds (50.88%)
  2. Sheffield (45.21%)
  3. Manchester (44.44%)
  4. Brighton (43.94%)
  5. Norwich (42.26%)

Least Body-Confident UK Cities

  1. Southampton (29.47%)
  2. Belfast (31.03%)
  3. Plymouth (32.69%)
  4. Birmingham (34.03%)
  5. London (38.35%)

Most Body-Confident Occupations

These are the jobs with the highest percentage of respondents who answered ‘never’ or rarely’ when asked how often their weight or body image affects their self-confidence during intimacy:

  1. Farmer (100%)
  2. Marketing Executive (81%)
  3. Property Developer (80%)
  4. Firefighter and Police (67%)
  5. Plumber (63%)

Least Body-Confident Occupations

  1. Travel Agent (0%)
  2. Broadcasters (8%)
  3. Recruiter (25%)
  4. Shop Assistant (28%)
  5. Chef (31%)

Is your weight getting in the way of your sex life?

Our study revealed that younger generations are struggling to maintain a positive body image and feel comfortable during sexual intimacy. 

Studies show that body consciousness can directly affect sexual satisfaction, so it’s important to address this with support from a psychosexual nurse or medical professional who can prescribe medication to address conditions like erectile dysfunction, which has been linked to poor body image.

For more information, contact one of our qualified doctors for a consultation.

Authored on 30 April 2025

Robert Bradshaw

Robert Bradshaw - MRPharms BSc(Hons) Pharmacy

Superintendent Pharmacist

GPhC Number: 2036118

Reviewed on 30 April 2025

Kiran Jones

Kiran Jones - MPharm, MRPharmS

Pharmacist / Medical Content Writer

GPhC Number: 2071585

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